Marketing Automation & CRM Lead
The salary range for this role is £35,000 – £45,000 dependent on experience.
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This role is to join Aira in an exciting phase of growth. Helping us to build out our Marketing Automation & CRM team. This team was formed at Aira approximately six months ago and we're looking to double the teams headcount from 2 to 4 people.
You will be responsible for the leadership of the existing team of Marketing Automation Executives and Consultants.
- You will be responsible for line management of all members of your team and for creating layers of line management as your team grows
- You’ll take a forward stepping lead in defining where you’d like to take the team moving forward 6, 12, 24 months ahead
The role will heavily focus on the use of HubSpot (with prior HubSpot Marketing or Sales experience required).
You will be using HubSpot to; build marketing email, workflows, sales sequences etc. It will be a bonus if you have experience or interest in leading on technical integration project such as HubSpot x Salesforce integrations.
The salary range for this role is £35,000 – £45,000 + Bonus dependent on experience.
About the role
- You will be responsible for delivering effective marketing automation campaigns for key clients, ensuring that work is delivered on time and that they’re seeing improvement in their digital marketing results
- You will be building relationships with clients to develop an in-depth understanding of their business goals and product offering
- Consulting on clients value proposition, brand positioning and messaging using customer insights and market analysis
- You will be responsible for delivering work that crosses between marketing and sales such as automated sales sequences
- You will play a leading role in the sales process, with a strong focus on cross-selling and up-selling to existing clients. You will also work on new business leads where required.
- You will support your team with their training, development and progression plans. This will be a key part of your role and an area where you will be expected to give your team as much support and freedom to grow as possible
- You will also work with the wider team on certain elements of deliverables where necessary and delegate / receive work
- You will speak to clients regularly to update them on progress and results, answering any questions they have and making them feel confident in your ability
About you
- You will have prior experience of managing a team
- You will have excellent communication skills in order to build trust and great relationships with clients and colleagues
- You will take a proactive and consultative approach in your client relationships to move towards the clients business goals
- You will have a growth mindset, always striving for excellence in your delivery
- Your own ideas on best practice principles and the future of the digital marketing agency industry
- You’ll be comfortable using platforms such as Google Analytics to review client performance and drive strategy
There is plenty of opportunity for progression, the next natural step being Head of Marketing Automation & CRM but we also give you plenty of opportunities to define your own career path based on what you enjoy and playing to your strengths.
It is a bonus if you have experience working with other Automation or CRM platforms such as Salesforce, ZOHO, Pipedrive.
What you’ll get
Culture is very, very important to us. So much so that we have published our culture code online so that you can see exactly what it means to us. We’d highly recommend that you take a look so that you can see what we offer and how we’re different from other agencies.
We also do a lot for your development, here are just a few of them:
- Regular personal development and concrete plans on how you can progress and grow within the company
- An annual training and technology budget to use as you see fit
- Unlimited, free books and audiobooks to help you learn and develop
- Opportunities to speak at industry events and our own MKGO event
- Mental health in the workplace support thanks to our partnership with Sanctus
- Up to two days a year to use for volunteering days with charities
As you’ll see below, we offer some great perks and benefits, but it’s our culture which we believe truly makes us stand out. Any old agency can offer great perks, but they become normal very quickly. A great culture will push you and improve you for years to come. Take out the perks, and a great culture will still remain.
We offer a bunch of great perks too.
We love to look after our team and invest as much as we can in giving them everything they need to do a great job. Whilst perks aren’t everything, we do offer a lot to our team including:
- An £800 annual training and technology budget you can spend how you please, including improving your working from home setup
- Regular personal development and concrete plans on how you can progress and grow within the company
- Free eye care exams once a year
- Free parking permit in central Milton Keynes
- Private Medical Insurance
- Generous maternity, paternity and adoption leave and pay
- Mental health in the workplace support thanks to our partnership with Sanctus
- Department
- Digital
- Locations
- Milton Keynes, Remote (UK based only)
- Remote status
- Fully Remote
Milton Keynes
Benefits and perks don't define our culture, they support it and aim to make life a little easier for our team
-
Mental Health Support
Thanks to our partnership with Sanctus, you have the opportunity to speak to a mental health coach who comes into the office once every 4-6 weeks or so. You can talk to them about whatever you want and it’s all 100% confidential. -
Annual Training and Technology Budget
You get a training and technology budget which you can use however you wish to learn more and develop your career and it gets renewed every year. -
Generous Maternity and Paternity Benefits
We offer generous benefits and paid time off for expecting parents, as well as those who adopt, including a bonus when your child arrives.
Workplace & culture
Since day one, culture has been incredibly important to us. We understand that culture isn't about shiny perks or benefits, it's about creating an environment that enables you to do your best work, feel supported and help you take forward steps in your career.
Our culture isn't fixed and with each person who joins Aira, they bring with them new experiences and perspectives that will add to what we already have.
Is that you?
About Aira
What happened in Vegas... didn't stay in Vegas.
Aira started when our co-founders had a chat over a drink at the Aria casino in Vegas, during the summer of 2014.
At the time, Matt was running his own small agency and working with small, local businesses to help them grow their businesses online.
Paddy was running the London office for Distilled and working with businesses at the other end of the spectrum, mostly big brands, startups and multinationals.
They wanted to build an agency that would "meet in the middle" and do great work, whilst not charging huge fees and providing a great place to work at the same time.
Years later, Aira has grown to nearly 50 people and retained a strong culture along the way.
Our focus on doing great work and building a great place to work will never change. Our approach is refreshingly simple and can be summarised as:
- Be good people.
- Do great work.
- Grow what matters.
That's it.
Marketing Automation & CRM Lead
The salary range for this role is £35,000 – £45,000 dependent on experience.
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